WIN Group appointed to develop Oldham Athletic's CRM plans

WIN Group has recently been appointed by League One club Oldham Athletic to develop a new CRM system for the club. The project will see WIN integrated all of the club's fan and business data into one dynamic system and will help the club develop it's own contact programmes with fans and local businesses, enable them to target and track campaigns and their effectiveness and be more intuitive with their sales and marketing activities.

The move see WIN utilising it's strong CRM credentials and commercial sports experience, to enable Oldham Athletic on a partnership basis, as the club moves closer towards developing a new stadium.